Relationships Before Transactions
The strongest partnerships are built on trust, integrity, and consistently delivering value.
Rich Varona
Strategic Account ManagementCustomer Success | Digital Marketing
Helping organizations strengthen customer relationships, grow revenue, and deliver measurable business outcomes through strategic account management, customer success, and digital marketing.
I bring more than 10 years of experience working with SMB and enterprise clients across digital advertising, financial services, and logistics. My background combines consultative selling, strategic account management, customer retention and expansion, digital marketing strategy, and data-informed recommendations designed to drive measurable results.
More than 10 years helping SMB and enterprise clients strengthen relationships, improve marketing performance, and grow revenue.
◎ Strategic Accounts◌ Customer Success✦ Digital Marketing
01 / ABOUT RICH
About Rich
Building meaningful customer relationships and turning business challenges into measurable growth has been the foundation of my career.
For more than a decade, I've helped organizations strengthen customer relationships, grow revenue, improve marketing performance, and solve complex business challenges through strategic account management, customer success, consultative selling, and digital marketing.
My experience includes supporting clients through LinkedIn Marketing Solutions and Google advertising, along with account management and business development roles across financial services and logistics. This combination has given me a broad perspective on how organizations acquire customers, strengthen engagement, retain valuable relationships, and identify new opportunities for growth.
I believe successful client partnerships begin with listening. Every organization has different objectives, challenges, customers, and measures of success. My approach is to understand those priorities, use data to identify opportunities, and translate insights into practical strategies that create measurable business value.
Throughout my career, I've managed enterprise and SMB portfolios, led executive business reviews, developed strategic growth plans, and collaborated across sales, marketing, customer success, and operations to improve customer outcomes.
I also embrace AI-powered productivity tools to streamline research, account planning, reporting, proposal development, and customer communications—creating more time to focus on strategy, relationships, and delivering exceptional service.
Today, I'm focused on helping organizations accelerate growth, strengthen customer relationships, and deliver measurable business impact as a trusted strategic partner.
WHAT GUIDES MY WORK
My Philosophy
Strategy Drives Growth
Every recommendation should support measurable business outcomes and long-term customer success.
Customer Success Is Shared Success
When customers achieve their goals, stronger partnerships and lasting business relationships naturally follow.
Continuous Learning
I embrace new technologies, AI productivity, and professional development to continually improve how I serve customers.
Lead With Curiosity
The best solutions begin by listening, asking thoughtful questions, and understanding each customer's business.
Collaboration Creates Better Results
The strongest outcomes come from working together across teams to create exceptional customer experiences.
LET'S CONNECT
Start a conversation.
Whether you're a recruiter, hiring manager, business leader, or fellow professional, I'd welcome the opportunity to connect.
If you're looking for someone who is passionate about strategic account management, customer success, and helping organizations achieve sustainable growth, I'd enjoy starting a conversation.
Connect with me on LinkedIn, download my résumé, or reach out through the contact section. I look forward to connecting with you.
02 / EXPERTISE
Three ways I create lasting value
One connected approach to relationships, growth, and marketing performance.
Strategic Account Management
Executive relationships, account planning, retention, expansion, business reviews, cross-functional leadership, and revenue growth.
Customer Success & Client Growth
Customer engagement, adoption, retention, value realization, stakeholder management, upsell and cross-sell identification, and measurable outcomes.
Digital Marketing & Social Media
Digital strategy, LinkedIn Marketing Solutions, Google advertising, paid social, audience targeting, demand generation, campaign optimization, and performance analytics.
03 / EXPERIENCE
A client-growth toolkit built for modern business.
More than 10 years of experience spanning strategic account management, customer success, consultative selling, enterprise and SaaS sales, and digital marketing—connecting customer priorities with practical, data-informed strategies that support retention, expansion, and measurable business outcomes.
Strategic account managementCustomer successClient retention & expansionExecutive business reviewsStakeholder managementCross-functional collaborationDigital marketing strategySocial media marketingCampaign optimizationPerformance analyticsConsultative sellingEnterprise & SaaS sales
150+Accounts ManagedSMB and enterprise relationships supported across complex portfolios.
95%+Client RetentionSupported through proactive service, strategic guidance, and relationship management.
10–15%QoQ Revenue GrowthDelivered through account expansion and consultative strategy.
Up to 30%Lower Cost per LeadCreated through campaign analysis, targeting, and strategic optimization.
74%Above Annual QuotaAchieved through disciplined business development and relationship growth.
04 / RÉSUMÉ
Experience you can review and share.
Download Rich's current résumé covering strategic account management, customer success, client growth, and digital marketing experience.
LET'S CONNECT
Looking for an account management professional who can turn customer relationships into sustainable growth?
I'm open to strategic account management, customer success, client growth, and digital marketing opportunities.